“It helped me with my people skills, and how to deal with people without getting emotional and stop being selfish. “‘Verzuz’ helped me dial back into my past,” he said. Timbaland said “Verzuz” improved his business savvy while the pandemic reprogrammed his self-awareness. It has grown from being on Instagram Live to having in-person battles in front of an audience, and could head into the touring space, the producer says.
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The series was acquired by Triller earlier this year. He felt encouraged to pursue the Beatclub idea after the success of “Verzuz” series, which has two musicians facing off in a song-against-song battle. The label ultimately folded, but Timbaland had an epiphany one night to keep the name alive but with a different approach.Īfter he woke up, Timbaland instantly called his business partner Gary Marella - who worked with him on “Verzuz” - to tell him about his idea for the new digital platform. It’s a place for their tools to get valued when they think they are not.”īeatclub was named after Timbaland’s record label Beat Club, which launched the career of rapper Bubba Sparxxx nearly two decades ago. “You’re learning about wealth and how to control money and the business. “You’re learning financial literacy,” he said.
The platform won’t take any additional income from subscribers. Timbaland predicted Beatclub will be extremely rewarding and educational to members, who can keep all their music rights and revenue, set their own terms for pricing and retain their publishing royalties. It’s Tim bringing in people who he’s found through this platform and bringing them to me.” Even the stuff we’re working on right now with my record, it’s all Beatclub.
“It gets me excited to collaborate with people I’ve never even met. “For people to have access to this type of tech and platform where you can share stuff, I find it really inspiring,” he said. Timberlake said in a video first released to the AP that the platform could be an avenue for creatives to connect, communicate and share music without being in the same room. “When Tim told me about Beatclub, the concept behind it, I thought what a great, brilliant idea,” said Timberlake, who has won three Grammys with Timbaland for “Sexy Back,” “LoveStoned/I Think She Knows” and “Pusher Lover Girl.” The duo collaborated on five of Timberlake’s studio albums. The singer said he’s currently working with Timbaland and Beatclub on his upcoming record. On Monday, Justin Timberlake announced to The Associated Press that he’s joining Beatclub as well. Cole, Mike WiLL Made-It, Mike Dean, Tainy and Scott Storch have joined. That could be their biggest dream.”īeatclub expects to officially launch later this year, but several top-line musicians and producers like J. I can point you to a Lil Durk or Lil Baby and tell them to lookout for this guy or girl, and give that person a shot. But guess what, if you own a ship, you can communicate with me and you get better. “This platform is a place where creators can communicate,” he continues. The way that this world is moving, how do these kids get their music heard,” said Timbaland, a Grammy-winning producer and songwriter who has worked with Beyoncé, Missy Elliott, Rihanna, Madonna, Drake and more.
“I know what it’s like being a kid sitting in a room, don’t know if you got talent. Through Beatclub, Timbaland looks to become a liaison between the unknown and the very well-known. It’s a digital platform for music makers to connect with musicians, producers, songwriters, music publishers and record labels. While his uber-successful “Verzuz” series with Swizz Beatz remains popular, Timbaland steps into a new venture called Beatclub, an online beat-selling marketplace. LOS ANGELES (AP) - Timbaland paved his own way as a hit-making producer for elite acts like Justin Timberlake and Jay-Z, but now he’s creating a lane for aspiring music creators to collaborate with the industry’s biggest performers.
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